Search Engine Optimization (SEO) Logic
If you look at it from a search engines point of view it is easer to understand.
Think of a search engine as a card catalog for the internet if you would. You go
to the card catalog, lookup a book about “Swine Flu” and you walk to the shelf to
find the book. When you pull the book down you find out it’s about the “Art of SEO”
and is nothing about Swine Flu at all. You walk back to the card catalog and lookup
another book about “Swine Flu”, walk to the shelf and find another book titled “SEO
for Dummies”. How many times are you going to go back to that card catalog before
trying another catalog or means of finding your book?
The point of the story is if the search engine provides bad or incorrect data
(website) to the user, the user isn’t going to keep returning. A search engine’s
life is only as good as their indexes. With that said, SEO has been way over complicated
in the recent past. There is a massive amount of data overload in all areas of SEO
and SEM in general. Bradfordwatkins.com has started a new series of SEO related
tools to help analyze the data and make logical decisions about how to best describe
your websites content using an engineered analytical approach to mange the data and keep
your website updates simple and targeted.
This engineered approach will be the basis of myGOOGLESeo.com and will provide a
holistic approach to understanding your web sites’ “SEO Presence”.
Search engine marketing and Search engine optimization are directly related cousins.
Marketing drives improvements in traffic where optimization general gets you a much
more targeted result. Marketing will provide your company with immediate presence
in key areas and understanding your client’s habits on the web play a key part in
the success rate of your marketing campaign. While building your SEO plan, data used
in marketing is gathered and accumulated for integration purposes and future strategies.
Determining where you’re at and your overall SEO footprint, is the first step in
deciding what you need to do. Do you know the answers to these simple questions?
What’s your primary target keyword?
What’s that keyword’s average daily search volume?
What are the top 3 competitors of this keyword?
How often does that change?
If these questions are stumping you then you are defiantly overlooking some simple
logical aspects of SEO and you’ll see a great benefit by making use of the simple
spread sheet’s available for download here at bradfordwatkins.com. These spreadsheets
will help you compile a general consensus of your SEO Market where you stand and
how well you stack up against your competitors.